The name Avriio is inspired by the Greek word for “the future,” and it encapsulates the brand’s forward-thinking approach to design and comfort. Aiming to shape the future of contemporary living spaces, Avriio brings an entirely fresh perspective to the upholstery market, blending timeless elegance with modern innovation.

When you think of Avriio’s design aesthetic, imagine the cool, effortless vibe of iconic Mediterranean destinations like Mykonos, the chic luxury of St. Tropez, and the laid-back Californian lifestyle. The brand draws inspiration from the best of the 1960s and 1970s, evoking a sense of glamour and relaxation that can only come from the perfect balance of natural elements and minimalist design.

Visualise stunning interiors with floor-to-ceiling windows that invite light and provide a seamless connection between the indoors and outdoors. The styling is clean, unfussy, and contemporary, with tactile natural tones and subtle palettes of creams and neutrals creating the perfect environment for relaxation. The brand’s philosophy is to embrace soft surfaces, gentle curves, and a lighter, more open feel to living spaces—say goodbye to dark colours and heavy textures. Avriio is redefining comfort, offering a range of lifestyle sofas that look as good as they feel.

Avriio offers more than just a stylish design – it combines supreme comfort with exceptional quality. Each piece is meticulously crafted by a team of talented designers and engineers who are committed to providing lasting durability. Avriio sofas are designed to deliver years of service, backed by a limited lifetime warranty for added peace of mind.

The brand employs high tensile pocket springs and the latest “SpaceFibre” technology, ensuring unparalleled support and comfort. The frames are made from FSC-certified hardwood, which guarantees that each piece is both environmentally friendly and built to last. This attention to detail in the construction of every sofa means that consumers can feel confident in their purchase, knowing that they are investing in a product that will provide lasting comfort and value.

One of the standout features of Avriio is its wide range of designs. With twelve on-trend styles to choose from, Avriio gives customers boundless possibilities when it comes to selecting the perfect piece for their living spaces. Whether you’re looking for a statement sofa to be the focal point of your room or a versatile piece that complements your existing décor, Avriio offers a solution that fits seamlessly into any home.

The designs are carefully curated to ensure that they work across a range of spaces, from large open-plan living rooms to more intimate settings. Fabrics are chosen with the current trend for tactile materials in mind, offering a luxurious wraparound feel that enhances the experience of lounging. The fabrics are also interchangeable and feature easy-clean properties, making them practical as well as beautiful.

Mark Gannon, CEO and Co Founder of the Image Furnishings Group, is the driving force behind Avriio’s success. With a clear vision for the future, Mark has made it a priority to invest in talented people and cutting-edge designs while building on the Group’s strong reputation in the market.

“Our vision for the Image Furnishing Group is to drive growth through innovation and a commitment to quality,” says Mark. “Avriio is our flagship brand, and we believe it places us at the forefront of upholstery excellence. We’ve designed this collection with the future in mind, bringing together the best materials, the latest technologies, and a focus on consumer comfort that will ensure our products deliver long-lasting satisfaction.”

Enda McGonigle, Avriio’s in-house head of product development, has led the styling of the brand’s pieces in collaboration with the Group’s strategic manufacturing partner. McGonigle’s design expertise ensures that every sofa combines unparalleled comfort with longevity, offering consumers the ultimate in relaxation and durability.

Avriio made a remarkable UK debut at the January Furniture Show (JFS) 2025, earning the prestigious Best Stand Award for Hall 4.

This accolade highlighted our innovative approach to design and commitment to quality craftsmanship.

The stand featured our sleek, modern designs, emphasizing comfort and sustainability.

The collection showcased neutral tones, soft surfaces, and gentle curves, creating a harmonious setting.

We are so proud to have set a new benchmark in the UK upholstery market. We can’t wait to see where this journey takes us!

Avriio’s commitment to customer satisfaction extends beyond the product itself. The brand is backed by a robust UK supply chain, including a state-of-the-art fulfilment centre that ensures rapid delivery and exceptional service. From fast lead times to a class-leading white glove delivery service, Avriio is designed to meet the needs of today’s forward-facing retailer. Their seven-day delivery service reduces fuel consumption, service issues, and environmental impact, ensuring that customers receive their orders quickly and sustainably.

Retailers will benefit from high-quality imagery and point-of-sale materials to help promote the Avriio collection both in-store and online. In addition, the brand offers full after-sales support through the UK’s leading service provider, with sustainable packaging disposal and technicians available for any aftercare needs.